Education, Encouragement Keys to a Successful Career

By Mark Rearden, USPTA Master Professional

In January of 2015, I wrote an article that appeared in Tennis Industry magazine titled “50 and Fired.” The article chronicled the travails of being fired from a job I had held for more than 21 years. Some of the territory covered was purely cathartic, but the bulk of the article attempted to do what I have tried to do my whole life, which is to teach others what I have learned. There were bits and pieces about handling the heartache of losing one’s job, how one can take a philosophical approach to what an employer can actually take ... more
Setteo Supports Grassroots Tennis Business

Technology and digitization have heavily impacted the professional tennis industry, but this is smoke and mirrors. According to a recent study from MIT, amateur tennis is the second worse digitized sport in the world. In other words, those that really make tennis – the clubs, the coaches and the amateur players – have not benefitted from the millions generated by the TV rights of the great tennis events. The grassroots of tennis have been abandoned for years. It is time for technology and digitization to come to the rescue of tennis. It is time to finally bring the change that 650 million racquet sports ... more
The Advantages of Serving American Style

By James R. Shaughnessy, USPTA Master Professional, CSCS

The sport and science of tennis has been my passion from earliest youth – as a competitive player, a professional coach, an adjunct university instructor of biomechanics and a tennis research scientist. It is my experience that every tennis professional, myself included, can benefit from ongoing education. In 25 years of gathering and analyzing the only 3D motion analysis library of the world’s highest ranked professional tennis players in live tournament play, I have discovered that science can reveal hidden information that cannot be ... more
That's a Wrap

The boxes are unpacked, reports have been run, surveys reviewed and another World Conference is behind us. Indian Wells was a beautiful location and the 2016 conference was one of our highest attended in recent years with 840 registered attendees. The self-check-in kiosks at registration were a huge success, for both staff and conference attendees. It both sped up and simplified the process, using much less paper than in previous years. The Hall of Fame panel discussion was a hit, with the panelist discussing topics such as junior tennis, playing at the highest level, and more. On junior tennis, Davenport had these comments: ... more

Who are Your Cardio Tennis Key Stakeholders? Try this new approach to grow Cardio Tennis fast!

By Mike Woody, TIA Global Cardio Tennis Trainer

Cardio Tennis Professionals across the country have a significant stake in growing their programs with new ideas and better understanding of customer motivations. Not only are there financial implications of growing Cardio Tennis, but this unique fitness experience can boost interest in the overall tennis agenda of your organization ... more

CEO's message

John Embree, USPTA CEO Home Run!

October is such a wonderful time of the year if you are a sports fan: college football is in high gear, the NFL is rockin’, professional basketball and hockey are getting under way and the baseball playoffs are at a fever pitch. Thus, using a baseball analogy to describe the events of our recent World Conference in Indian Wells is not out of line because it was truly a home run. Much of this issue is dedicated to the wrap-up of the World Conference. But, here is a recap from my perspective: ... more

Past President's message

Tom McGrawIndustry Partnerships, Professional Development Help Grow Tennis Industry

As I reflect back on the 2016 World Conference it amazes me what a true extravaganza of education it offered. The various seminars help us stay sharp, improve our skill set, and prepare us for all of the hats that we wear each and every day. Professional development is the cornerstone of the USPTA and continues to be a priority ... more

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