Newsletter - ADDvantagehttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantageen-us2018-04-21T23:32:53.1656163-05:00State of the Union-Wheelchair Tennishttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17594/1/2018 12:00:00 AMThis has indeed been a monumental year for wheelchair tennis in the United States. In October of 2016, a new team was put in place to succeed Dan James, former national manager of USTA wheelchair tennis.CEO Column - Why Accreditation?http://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17524/1/2018 12:00:00 AMSome of you may have seen the press release issued by the USTA back in December which announced that as the governing body, they were going to be accrediting organizations or institutions in our sport that certify and provide continuing education to tennis coaches and pros. Or you may have read in last month&#8217;s Tennis Industry Magazine the interview with Scott Schultz of the USTA about accreditation.Our Voice, Our Associationhttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17544/1/2018 12:00:00 AMAs my journey on the national board begins, I would like to say what an honor it is to represent you, our <b>US</b>PTA membership. The <b>US</b>PTA has a great past, is currently in a strong position, and the future is even more amazing.The Huge Potential POP Tennis Has for You and Your Facilityhttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17554/1/2018 12:00:00 AMPOP Tennis is the sport for the people&#8212;ALL PEOPLE. It&#8217;s a sport that can be played by everyone, no matter what their athletic ability and skill level.Tips for Tennis Parentshttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17574/1/2018 12:00:00 AMI have been coaching tennis for over 25 years. I have seen so many talented kids quit the game.Disrupting the Marketplace: How Nike Continues to Push the Envelopehttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17584/1/2018 12:00:00 AMListen to the voice of the athlete. When you can understand the product needs and the wants of the athlete, then you will be able to sell the product to the consumer and create demand.Why Should You Become a Master Professional?http://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17564/1/2018 12:00:00 AMDuring each World Conference, there is a Master Professionals meeting.&nbsp; In 2017, there were about 30 of us in attendance.Unveiling the Secrets of Great Preparationhttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17473/1/2018 12:00:00 AMA server pulls the returner off the court with a wide serve and then knifes a perfect crosscourt volley&#8230;points over right?&nbsp; Wrong, the player returning that serve is already there covering that would-be winner and firing a down-the-line passing shot. How did he prepare and cover that shot so quickly?&nbsp; As it turns out, it&#8217;s more than just anticipation and speed of foot, it is the culmination of several factors that have contributed to this player&#8217;s ability to excel in coverage and preparation.Why are U30’s so important?http://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17463/1/2018 12:00:00 AMIt is no secret that the tennis industry is getting older. From manufacturer&#8217;s reps to USTA Adult League players, to members of our association, the numbers continue to be deeply concerning.Why There Are No Key Points in Tennishttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17453/1/2018 12:00:00 AM<div class="NSNewsletterText">Some tennis coaches and players believe that winning certain key points in a match are the difference between winning and losing. Conventional wisdom has typically held that if you win certain points during a match, your odds of a victory are greatly enhanced.Preparing for the Futurehttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17483/1/2018 12:00:00 AMFive years ago, a group of tennis-teaching professionals walked into the 2013 USPTA World Conference at the Hyatt Regency Grand Cypress in Orlando, Florida wearing orange shirts. Vibrant and young, the group made their presence known and many began to take notice of&nbsp; the USPTA U30.Leaving our Footprinthttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17493/1/2018 12:00:00 AMIn this day and age, when we hear the word &#8220;footprint,&#8221; it&#8217;s usually preceded by the word &#8220;carbon.&#8221; This carbon footprint is about our environmental or ecological impact on Earth and its natural resources. And although our carbon footprint is important, I would argue that for a tennis professional, it may not be our most important footprint that we will leave on this planet.#Givingbackhttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17503/1/2018 12:00:00 AMSo here I am, fresh off the national board meeting of 2018. It is going to be a big year for the USPTA and as members, you can be assured that this team will be working hard for you and working to make the USPTA the best organization it can be.<br><br>When I was asked to write this article, I thought what should I write about?&nbsp; After thinking about it a few days, it became clear.Play Tennis Month Rallies the Tennis Industry!http://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17513/1/2018 12:00:00 AMThe USPTA and industry partners are working together to promote May as &#8220;Play Tennis Month&#8221; to help showcase the sport of tennis and it&#8217;s associated health benefits. <br><br>Thousands of tennis programs and events will be held around the country, with a goal of helping to get people moving and playing tennis, the No.Unveiling the Secrets of Great Preparationhttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17403/1/2018 12:00:00 AMA server pulls the returner off the court with a wide serve and then knifes a perfect crosscourt volley&#8230;points over right?&nbsp; Wrong, the player returning that serve is already there covering that would-be winner and firing a down-the-line passing shot. How did he prepare and cover that shot so quickly?&nbsp; As it turns out, it&#8217;s more than just anticipation and speed of foot, it is the culmination of several factors that have contributed to this player&#8217;s ability to excel in coverage and preparation.What do our Adult Students Expect From us?http://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17345/26/2017 12:00:00 AM<div>JUNE 2017 -- As tennis pros, we need to be very understanding and empathetic of the adult players we teach and coach.<br><br>Our adult students expect the following from us:<br><br></div><div>1. &nbsp;Commitment to lifelong learning &#8211;&nbsp;Lifelong learning is a hallmark of a profession as a whole and a professional.The Trouble with Technique – How to Improve Junior Developmenthttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17335/25/2017 12:00:00 AM<div>JUNE 2017 -- When a young junior student shows up for her first lesson, it is typical for the pro to hit with her a bit to see how she is hitting the ball. Then the pro will go over how to hit a forehand and proceed to feed balls to the student to let the individual practice the technique that the pro was demonstrating.A Weekly Tribute to Our Troops Tennis Thanks the Troops’ Veterans Adaptive Tennis Clinichttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17275/9/2017 12:00:00 AM<font face="Arial">May 2017 -- I decided to start playing tennis to get active and lose weight,&#8221; says Carol Janssens, as she walks across the tennis court. Carol, a Navy veteran of 21 years, has just finished an hour-long tennis lesson with fellow veterans at East Potomac Tennis Center in Washington, D.C.Professional Tennis Comes of Agehttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17285/8/2017 12:00:00 AM<font face="Arial">May 2017 -- From the 1920s to the 1950s, professional tennis events consisted mainly of head-to-head tours featuring the likes of Bill Tilden, Ellsworth Vines, Fred Perry, Don Budge, Bobby Riggs and Jack Kramer. These professional tours &#8220;barnstormed&#8221; throughout Middle America with portable courts, gradually educating and preparing a tennis public outside of the East Coast.</font><div style="font-family: times;"><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>The professional tours captivated the public, but professional players were shunned by the national governing body, the U.S.Delivering a World-Class Private Lessonhttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17295/7/2017 12:00:00 AM<font face="Arial">May 2017 -- In different countries and cultures around the world, the importance of private lessons for junior development can vary greatly. For some, private lessons are highly prized and considered absolutely essential, and for others they are dismissed as unnecessary, wasteful and extravagant.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>I have spoken with many Spanish coaches, for example, who often lament that American players &#8211; and parents &#8211; are obsessed with private lessons.Communicate to Win We must Prepare, Plan and Persist to Succeedhttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17305/6/2017 12:00:00 AM<font face="Arial">May 2017 -- You walk into the locker room at the Maseru Club, Lesotho (Africa), sweaty, tired and discouraged.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>&#8220;OK,&#8221; you say to yourself, &#8220;It&#8217;s a hot day.&#8221; But you know you&#8217;ve played and taught tennis under blistering African suns on hotter days. This day you feel defeated.PLTA Attracts Tennis Greats, Membership Growshttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17203/4/2017 12:00:00 AM<font face="Arial">April 2017 -- As the years passed, America&#8217;s greatest tennis players and teachers belonged to the association, then called the Professional Lawn Tennis Association, including Jack Kramer, Tony Trabert, Fred Perry, Don Budge, Bobby Riggs, Pancho Segura, Bill Tilden, Ellsworth Vines, Frank Parker, Vinnie Richards, Bruce Barnes and Welby Van Horn.<br><br></font><div><font face="Arial">As early as the 1940s, the organization also began to attract famous women members, including Pauline Betz Addie, Alice Marble and Sarah Cooke.</font></div><div><font face="Arial"><br>These women and men were the cream of the tennis crop, and their professional tours captured the imagination of thousands of fans around the world.</font></div><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>During this period, the PLTA membership was limited primarily to the eastern United States. The association offered few benefits other than a membership directory, annual meetings and an opportunity to meet others in the profession.</font></div><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>In the late 1940s, membership increased to more than 200 of the nation&#8217;s top professionals.More than a Sport: Tennis Thanks the Troops with Veterans Adaptive Clinic in Orlandohttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17213/3/2017 12:00:00 AM<font face="Arial">April 2017 -- Andre Agassi once said, &shy;&#8220;Tennis uses the language of life. Advantage, service, fault, break, l&nbsp;love &#8211; the basic elements of tennis are those of everyday existence, because every match is a life in miniature.&#8221; Those who are passionate about the game of tennis know the feeling Agassi was describing.Using Today’s Technology to Get Your Dream Jobhttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17223/2/2017 12:00:00 AM<font face="Arial">April 2017 -- Today&#8217;s job market is very competitive, and applications should go beyond just the hard paper copy. Resumes are crucial, but leave out many factors that influence hiring, such as your apparel, body language, projection of voice, and ability to build a quick rapport with clients.Five Steps to Better Student Retentionhttp://addvantageuspta.com/default.aspx?act=newsletter.aspx&category=ADDvantage&newsletterid=17233/1/2017 12:00:00 AM<font face="Arial">April 2017 -- In this new challenging tennis market, we have come to a point where student retention is very important. This is why we need to find ways of teaching that will keep our students coming back for more.