Newsletter - ADDvantage Importance is Real and Important! 12:00:00 AMThe following article is a response to USPTA Master Professional Ron Woods&#8217; article, &#8220;Why There Are No Key Points In Tennis&#8221;, which appeared in the March 2018 issue of <i>ADDvantage</i>.<i> ADDvantage</i> Magazine and the USPTA welcome the discourse and advancement of differing points of view promoting a healthy exchange of ideas and coaching philosophies. As with all article submissions, the opinion of the writer do not necessarily reflect the views of the USPTA.<br><br>I read Ron Woods&#8217; article, &#8220;Why There Are No Key Points In Tennis&#8221; in the March edition of <i>ADDvantage </i>with great interest.Confidence: Achieving It and Keeping It? 12:00:00 AMThe most successful tennis players walk, talk and ooze confidence. Confidence shines through these players.Our Competitive Edge 12:00:00 AMAs we are through the first half of the year I want to start off by saying how honored I am to be on the national board and to represent our great organization. Our greatest asset is our membership and I am proud to be a part of that membership and extremely excited about where it will take us into the future.May 15, 2017 12:00:00 AMWhy is this date significant in the annals of the USPTA? Simple: on that Monday, the new staff of the USPTA came together for the first time at the Guidewell Innovation Center in Lake Nona, Florida to begin the next chapter of the association&#8217;s history. While we had anticipated that our new building across the street from the USTA National Campus would be completed by this date, we were still a long way away from taking occupancy, which meant we had to convene somewhere.Here to Help how USPTA Pros can take advantage of their TSR 12:00:00 AMEven though I had some excellent mentors, having a Tennis Service Representative (TSR) to assist me in my early years as a young teaching pro could have helped me in so many ways that would have made a positive difference. <br><br>I would have been a much better pro by taking advantage of the opportunities to further my tennis education.Tennis Thanks the Troops All-American Family Day Bash 12:00:00 AMMay was Military Appreciation Month where we honor the service and sacrifice of America&#8217;s military families. Several anniversaries during the month celebrate the different branches, military spouses and children, culminating in Memorial Day when we pay tribute to those who made the ultimate sacrifice.Rockin’ and Rollin’ 12:00:00 AMThere is so much going on in our association, it is difficult in the space that I have here to fully expound on all of the things that have taken place already this spring and the various initiatives that we have in the pipeline for the rest of the year. But, as I have been saying and will continue to say: &#8220;it is an exciting time to be part of the USPTA!&#8221; Here is why&#8230;<br><ol><li>In early April, we hosted the national board, the division Executive Directors and the Executive Committee for the first time in our new headquarters.How To Extend The Life Of Your Tennis Courts 12:00:00 AMAcrylic hard courts, or cushioned hard courts, require very low maintenance. However, here are some tips to help extend the life of your courts and to keep them in top playing condition throughout the season.<br><br>A properly built tennis court should be sloped to prevent accumulation of water on the surface, and drain in one direction.Competition Can Help Build A Strong Junior Program 12:00:00 AMMost of my coaching experience is based on my European playing and coaching background. Since starting my American coaching venture two years ago, I have spent a lot of energy at my club boosting the advanced beginner and low intermediate side of our junior program.Community Evaluation 12:00:00 AMDuring my career in teaching tennis, I have found it extremely useful to be able to conduct an evaluation of the tennis within a given community. This helps to direct your programming by being able to find what&#8217;s missing or weak within the community.The One Thing 12:00:00 AMThe single most important matter facing the USPTA, as a trade association, is the provisional accreditation agreement with the USTA. It will, theoretically, affect both the quality and quantity of our membership base.Moving Forward 12:00:00 AMHi Everyone! I hope you are all having a great spring season wherever you are located. I am very excited that I was selected to be a new national board member for the USPTA.What Does 120 MPH Really Mean? 12:00:00 AMAs tennis players watch matches on TV, most commentators tell us how fast balls are hit -- serves going 120 mph, backhands going 100 mph. We can even see the ball speed display on TV and use it to judge the quality of the hit.Why A Lesson Plan Is Needed! 12:00:00 AMRecently one of my good buds was hired as a part-time tennis-teaching professional at a nearby facility. His first assignment was to team teach with one other pro with a class of beginning adults.Seven Takeaways from Halep’s Ascension to World No. 1 12:00:00 AMSimona Halep&#8217;s rise to the WTA world No. 1 ranking (March 2018) has been a long journey that saw the Romanian constantly improve her game as she climbed her way up the rankings.A Culture of Collaboration 12:00:00 AMRecently, I received a text message from my friend USPTA Professional Jose Rincon, who is a director of tennis in Port St. Lucie, Florida.Is Your Pro USPTA Certified? 12:00:00 AMIf you watched any of the Delray Beach Open in February, you may have seen several USPTA produced commercials that promoted our association. At the end of each spot, we served up a question that was targeted for consumers: is your pro USPTA certified? The intent was to encourage those who seek instruction or who work with a tennis instructor to find a qualified USPTA professional.My Five Fantastic Phrases as a Tennis Coach 12:00:00 AMWhat are your &#8220;go to&#8221; phrases as a tennis teacher? Everyone can reflect and come up with phrases they call out frequently to their students when they are on the court teaching; those important reinforcing words that trigger the successful execution of a tennis stroke, or strategy. I&#8217;ve enjoyed reflecting on my 34 year career, and determining mine.Tips for Tennis Parents 12:00:00 AMI have been coaching tennis for over 25 years. I have seen so many talented kids quit the game.CEO Column - Why Accreditation? 12:00:00 AMSome of you may have seen the press release issued by the USTA back in December which announced that as the governing body, they were going to be accrediting organizations or institutions in our sport that certify and provide continuing education to tennis coaches and pros. Or you may have read in last month&#8217;s Tennis Industry Magazine the interview with Scott Schultz of the USTA about accreditation.Our Voice, Our Association 12:00:00 AMAs my journey on the national board begins, I would like to say what an honor it is to represent you, our <b>US</b>PTA membership. The <b>US</b>PTA has a great past, is currently in a strong position, and the future is even more amazing.The Huge Potential POP Tennis Has for You and Your Facility 12:00:00 AMPOP Tennis is the sport for the people&#8212;ALL PEOPLE. It&#8217;s a sport that can be played by everyone, no matter what their athletic ability and skill level.Why Should You Become a Master Professional? 12:00:00 AMDuring each World Conference, there is a Master Professionals meeting.&nbsp; In 2017, there were about 30 of us in attendance.State of the Union-Wheelchair Tennis 12:00:00 AMThis has indeed been a monumental year for wheelchair tennis in the United States. In October of 2016, a new team was put in place to succeed Dan James, former national manager of USTA wheelchair tennis.Disrupting the Marketplace: How Nike Continues to Push the Envelope 12:00:00 AMListen to the voice of the athlete. When you can understand the product needs and the wants of the athlete, then you will be able to sell the product to the consumer and create demand.