Newsletter - ADDvantage 12:00:00 AMSo here I am, fresh off the national board meeting of 2018. It is going to be a big year for the USPTA and as members, you can be assured that this team will be working hard for you and working to make the USPTA the best organization it can be.<br><br>When I was asked to write this article, I thought what should I write about?&nbsp; After thinking about it a few days, it became clear.Leaving our Footprint 12:00:00 AMIn this day and age, when we hear the word &#8220;footprint,&#8221; it&#8217;s usually preceded by the word &#8220;carbon.&#8221; This carbon footprint is about our environmental or ecological impact on Earth and its natural resources. And although our carbon footprint is important, I would argue that for a tennis professional, it may not be our most important footprint that we will leave on this planet.Preparing for the Future 12:00:00 AMFive years ago, a group of tennis-teaching professionals walked into the 2013 USPTA World Conference at the Hyatt Regency Grand Cypress in Orlando, Florida wearing orange shirts. Vibrant and young, the group made their presence known and many began to take notice of&nbsp; the USPTA U30.Unveiling the Secrets of Great Preparation 12:00:00 AMA server pulls the returner off the court with a wide serve and then knifes a perfect crosscourt volley&#8230;points over right?&nbsp; Wrong, the player returning that serve is already there covering that would-be winner and firing a down-the-line passing shot. How did he prepare and cover that shot so quickly?&nbsp; As it turns out, it&#8217;s more than just anticipation and speed of foot, it is the culmination of several factors that have contributed to this player&#8217;s ability to excel in coverage and preparation.Why are U30’s so important? 12:00:00 AMIt is no secret that the tennis industry is getting older. From manufacturer&#8217;s reps to USTA Adult League players, to members of our association, the numbers continue to be deeply concerning.Why There Are No Key Points in Tennis 12:00:00 AM<div class="NSNewsletterText">Some tennis coaches and players believe that winning certain key points in a match are the difference between winning and losing. Conventional wisdom has typically held that if you win certain points during a match, your odds of a victory are greatly enhanced.Play Tennis Month Rallies the Tennis Industry! 12:00:00 AMThe USPTA and industry partners are working together to promote May as &#8220;Play Tennis Month&#8221; to help showcase the sport of tennis and it&#8217;s associated health benefits. <br><br>Thousands of tennis programs and events will be held around the country, with a goal of helping to get people moving and playing tennis, the No.Unveiling the Secrets of Great Preparation 12:00:00 AMA server pulls the returner off the court with a wide serve and then knifes a perfect crosscourt volley&#8230;points over right?&nbsp; Wrong, the player returning that serve is already there covering that would-be winner and firing a down-the-line passing shot. How did he prepare and cover that shot so quickly?&nbsp; As it turns out, it&#8217;s more than just anticipation and speed of foot, it is the culmination of several factors that have contributed to this player&#8217;s ability to excel in coverage and preparation.What do our Adult Students Expect From us? 12:00:00 AM<div>JUNE 2017 -- As tennis pros, we need to be very understanding and empathetic of the adult players we teach and coach.<br><br>Our adult students expect the following from us:<br><br></div><div>1. &nbsp;Commitment to lifelong learning &#8211;&nbsp;Lifelong learning is a hallmark of a profession as a whole and a professional.The Trouble with Technique – How to Improve Junior Development 12:00:00 AM<div>JUNE 2017 -- When a young junior student shows up for her first lesson, it is typical for the pro to hit with her a bit to see how she is hitting the ball. Then the pro will go over how to hit a forehand and proceed to feed balls to the student to let the individual practice the technique that the pro was demonstrating.A Weekly Tribute to Our Troops Tennis Thanks the Troops’ Veterans Adaptive Tennis Clinic 12:00:00 AM<font face="Arial">May 2017 -- I decided to start playing tennis to get active and lose weight,&#8221; says Carol Janssens, as she walks across the tennis court. Carol, a Navy veteran of 21 years, has just finished an hour-long tennis lesson with fellow veterans at East Potomac Tennis Center in Washington, D.C.Professional Tennis Comes of Age 12:00:00 AM<font face="Arial">May 2017 -- From the 1920s to the 1950s, professional tennis events consisted mainly of head-to-head tours featuring the likes of Bill Tilden, Ellsworth Vines, Fred Perry, Don Budge, Bobby Riggs and Jack Kramer. These professional tours &#8220;barnstormed&#8221; throughout Middle America with portable courts, gradually educating and preparing a tennis public outside of the East Coast.</font><div style="font-family: times;"><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>The professional tours captivated the public, but professional players were shunned by the national governing body, the U.S.Delivering a World-Class Private Lesson 12:00:00 AM<font face="Arial">May 2017 -- In different countries and cultures around the world, the importance of private lessons for junior development can vary greatly. For some, private lessons are highly prized and considered absolutely essential, and for others they are dismissed as unnecessary, wasteful and extravagant.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>I have spoken with many Spanish coaches, for example, who often lament that American players &#8211; and parents &#8211; are obsessed with private lessons.Communicate to Win We must Prepare, Plan and Persist to Succeed 12:00:00 AM<font face="Arial">May 2017 -- You walk into the locker room at the Maseru Club, Lesotho (Africa), sweaty, tired and discouraged.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>&#8220;OK,&#8221; you say to yourself, &#8220;It&#8217;s a hot day.&#8221; But you know you&#8217;ve played and taught tennis under blistering African suns on hotter days. This day you feel defeated.PLTA Attracts Tennis Greats, Membership Grows 12:00:00 AM<font face="Arial">April 2017 -- As the years passed, America&#8217;s greatest tennis players and teachers belonged to the association, then called the Professional Lawn Tennis Association, including Jack Kramer, Tony Trabert, Fred Perry, Don Budge, Bobby Riggs, Pancho Segura, Bill Tilden, Ellsworth Vines, Frank Parker, Vinnie Richards, Bruce Barnes and Welby Van Horn.<br><br></font><div><font face="Arial">As early as the 1940s, the organization also began to attract famous women members, including Pauline Betz Addie, Alice Marble and Sarah Cooke.</font></div><div><font face="Arial"><br>These women and men were the cream of the tennis crop, and their professional tours captured the imagination of thousands of fans around the world.</font></div><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>During this period, the PLTA membership was limited primarily to the eastern United States. The association offered few benefits other than a membership directory, annual meetings and an opportunity to meet others in the profession.</font></div><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>In the late 1940s, membership increased to more than 200 of the nation&#8217;s top professionals.More than a Sport: Tennis Thanks the Troops with Veterans Adaptive Clinic in Orlando 12:00:00 AM<font face="Arial">April 2017 -- Andre Agassi once said, &shy;&#8220;Tennis uses the language of life. Advantage, service, fault, break, l&nbsp;love &#8211; the basic elements of tennis are those of everyday existence, because every match is a life in miniature.&#8221; Those who are passionate about the game of tennis know the feeling Agassi was describing.Using Today’s Technology to Get Your Dream Job 12:00:00 AM<font face="Arial">April 2017 -- Today&#8217;s job market is very competitive, and applications should go beyond just the hard paper copy. Resumes are crucial, but leave out many factors that influence hiring, such as your apparel, body language, projection of voice, and ability to build a quick rapport with clients.Five Steps to Better Student Retention 12:00:00 AM<font face="Arial">April 2017 -- In this new challenging tennis market, we have come to a point where student retention is very important. This is why we need to find ways of teaching that will keep our students coming back for more.It’s Better to Serve than Receive 12:00:00 AM<font face="Arial">April 2017 -- That concept goes far beyond the lines on a tennis court. At the Spring 1999 USPTA Executive Committee meeting, Russel Warner from the Intermountain Division made a proposal for &#8220;Lessons for Life.&#8221; &nbsp;The proposal called for the American Cancer Society to be the official charity of the USPTA.USPTA History Shows Growth of a Profession, the Start of an Industry 12:00:00 AM<font face="Arial">March 2017 -- On Sept. 23, 1927, a small group of tennis professionals gathered in an upper-story room of the Spalding building in New York City.Wilson Offers Special Pricing for New Ultra USPTA Ball 12:00:00 AM<font face="Arial">March 2017 -- Last September, the USPTA was thrilled to announce a comprehensive endorsement relationship with arguably the biggest name in the racquet sports industry &#8211; Wilson. For the last four months, both Wilson and the USPTA have been gearing up so that beginning in 2017 they could hit the ground running with a variety of initiatives that should be exciting to the membership.Tennis on Campus Should be Part of our Future 12:00:00 AM<font face="Arial">March 2017 -- For most people who grew up playing tennis, it seemed there were only two paths to take: (1) Work your tail off in the hopes of getting a college scholarship to a university, large or small, or whoever would take you, or (2) Play as much as you could through high school and then hang up the racquet for a future of recreational tennis to concentrate on studying for your future career in the main stream work force. &nbsp;&nbsp;</font><div><span class="Apple-tab-span" style="white-space:pre"><font face="Arial"></font></span></div><div><font face="Arial">Those two scenarios are still alive and well, but there is another very viable option &#8211; playing a club sport called Tennis on Campus (TOC) at the university of your choice.Diagnose, Then Cure: Doing Your Best for Your Students 12:00:00 AM<font face="Arial">March 2017 -- Something is wrong with your car. You suspect it is the transmission, but from your perspective cars operate via magical principles.Playing Tennis Linked to Longer Life 12:00:00 AM<font face="Arial">February 2017 -- Is tennis the true fountain of youth? New research indicates that playing tennis could be associated with longer life.</font><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>The British Journal of Sports Medicine recently released a study that finds that in terms of exercise, swimming, racquet sports and aerobics seem to be associated with the best odds of staving off death from any cause, and from heart disease and stroke in particular.</font></div><div><font face="Arial"><span class="Apple-tab-span" style="white-space:pre"><br></span>In the study, researchers analyzed data from 11 national annual health surveys for England and Scotland from 1994 to 2008. The analysis included 80,306 adults with an average age of 52.Five Foundation Blocks of Coaching 12:00:00 AM<font face="Arial">February 2017 -- Tennis is one of the hardest sports to play and coach. However, it can be the most rewarding if we use five foundation blocks: Committed, Organized, Attentive, Creative, and Heartfelt (COACH).