ADDvantage magazineUSPTA Aims to Burn 10 Million Calories Alongside Industry Partners
Play Tennis Month Rallies the Tennis Industry!
The USPTA and industry partners are working together to promote May as “Play Tennis Month” to help showcase the sport of tennis and it’s associated health benefits.
Thousands of tennis programs and events will be held around the country, with a goal of helping to get people moving and playing tennis, the No. 1 sport for a long and healthy life.
At least 1,500 tennis facilities around the U.S. are expected to participate in “Play Tennis Month”. We encourage all USPTA professionals to register their facility and take part in this industry wide event. The goal for the entire month of May is for Americans to burn a combined 10 million calories on the tennis court during “Play Tennis Month” activities. “Play Tennis Month” also helps to support the USPTA Foundation and PHIT America.
To support “Play Tennis Month”, USPTA professionals should register their facility as a participating site, so consumers can find you and your programs. To register your location and programs for free, show your support for the tennis industry and for a healthy America; visit RallyTheIndustry.org.
“The website RallyTheIndustry.org also has suggested program formats that emphasize not only the fitness aspect of tennis, but also how fun and social it is,” says TIA Executive Director Jolyn de Boer. “Among suggested formats are Cardio Tennis sessions, Try Tennis Free, PlayTennisFast programming, and POP Tennis on 60-foot courts. But providers can offer any programs they’d like as part of “Play Tennis Month.”
“We’re excited to participate in this industry-wide promotion of tennis and fitness,” says USPTA CEO John Embree. “This is a rallying cry for our industry to fight the inactivity pandemic that is pervasive throughout the USA. Let’s get people off the couch and on the court!”
The lead-up to “Play Tennis Month” will include a massive Cardio Tennis session on April 20 at the USTA National Campus in Orlando, Florida, where the goal is for participants to burn a combined 1 million calories. The USTA National Campus, which has 100 tennis courts, is billed as the “Home of American Tennis.”
Also, “Play Tennis Month” provider webinars are scheduled for Feb. 21, March 21 and April 24, in which attendees will hear important information and updates on formats, programming, promotions, follow-up and more.
May 5 also will be National Cardio Tennis Day, with participating facilities offering Cardio Tennis challenges, sessions and programming.
“Play Tennis Month” events will include many fundraisers to benefit PHIT America GO! Grants, which provide funds for physical education in schools, including supporting Net Generation equipment and curriculum. PHIT America, which was founded by former TIA President Jim Baugh, is also looking to pass the PHIT Act (visit phitamerica.org for more information), which is designed to get more people active and moving, including through tennis.
“Play Tennis Month” ties in with PHIT America Month, also slated for May, which reaches out to the entire sports and fitness industry to encourage Americans to get active. “The support has been wide and deep,” Baugh says. “Companies in the sports and fitness industry know we just can’t sit back and wait for people to start a life of physical activity. And, they know that we must work together.” PHIT America Month has more than 30 sponsor companies and organizations, including the USTA, USPTA and TIA.
For more information on “Play Tennis Month,” visit RallyTheIndustry.org.*